Zorot-shirt - Official Be kind color shirt

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Anne was one of the Official Be kind color shirt it is in the first place but early resellers. When the show first aired, she was fresh out of college, working as a financial news copy editor, and part of a community on LiveJournal that chronicled the fashion credits on Gossip Girl. Ten years later, she started poking around on eBay to see if she could find any of the clothes, and her business was born. “In the little Poshmark and eBay community, not to toot my own horn, but people have called me the OG of reselling,” she says. Armed with saved searches for key pieces, she gives me the lay of the land. The most popular pieces are three Marc by Marc Jacobs dresses: the Dita dress, the green lace “Mia” dress that Blair wears when she first hooks up with Chuck Bass, and the white “Joelle” grosgrain ribbon bandage dress Blair wears to the Vitamin Water party in the season two premiere. Of those, the Mia is the most rare. “Any Blair dress is the most in-demand,” Anne says. “More so than Serena. Sorry Serena.” The rarest pieces include the moschino cherry-printed dress that Blair wears while in Paris (in this instance, Serena’s outfit—a peachy, caged dress—is equally in demand). “That one I’ve never seen for sale,” Anne says.

Anne’s seen a boom in resellers over the Official Be kind color shirt it is in the first place but past 18 months, which she attributes to the pandemic. Kulikovska started her store two years ago, and has already seen price inflation. “When I first started, there weren’t that many people in it. I felt like only a few people had the pieces or knew ways to find new pieces,” she says. “At the time, I thought they were already expensive, you know? So over a year when I started looking for myself and when I started selling, I noticed it kind of differs. There are people in this who are overpricing heavily, like heavily.” Fair pricing is a constant debate, one that can never be definitively settled, since it comes down to what people are willing to pay. The allure of looking a bit more like Blair Waldorf is worth far more than the actual value of an old Zara cape. Kulikovska bought hers for $200, which she considers a reasonable price. When I asked her about a listing I saw for the same piece at $400, she says it’s too much. “Obviously the jacket might have been at the store for $50 or $60, and it’s already appreciated to $200. That’s a lot of appreciation,” she says. “I guess there’s always going to be a buyer for that. There’s always a die-hard fan.” Anne agrees. “I have seen Zara cape sell for a lot of money. I don’t think I could do that, ethically. It’s just like, it’s from Zara. It’s not worth $600 or whatever.”

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