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© 2021 Condé Nast. All rights reserved. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the Official Alabama kings of atl shirt But I will love this prior written permission of Condé Nast. Ad Choices If you scroll through the comments on any one of Eric Sedeno’s TikToks, you’ll see many of his viewers referring to him as “bestie.” Sure, it’s a popular Gen Z term of endearment, but Sedeno’s videos quite literally make you feel like you’re FaceTiming with a friend. The 25-year-old art director and illustrator, who is based in Brooklyn, embraces spontaneity and candidness on the app. One day, he’ll start randomly DIY’ing a shirt with safety pins on it; the next, he’ll wax poetic about the idea of having a boyfriend without social media. His TikTok is never stagnant, and his followers are always along for the ride (he now has over 616,000). “My best TikTok content comes to me when I am hanging out with myself and I have nothing else to do,” Sedeno tells Vogue. “I truly think of myself as my own best friend. My Tiktok is just me telling jokes to myself; The internet just happens to be watching, too!” It’s obvious why TikTok is drawn to Sedeno’s content: His bright, upbeat personality offers a ray of sunshine on the app. He’s even made videos where he gives his followers a virtual hug and compliments them in the process. “I leaned into people saying that it feels like they’re FaceTiming me, and put a video out there that felt like I was FaceTiming the viewer and gave some positive reinforcement, and it went viral,” he says. (It now has over 700,000 likes.) So, what are you waiting for? Follow @ricotaquito now, and when you log onto TikTok, your days just might get a little bit sunnier.
Below, read on as Sedeno talks about how he comes up with TikToks, what’s in his closet, and how he stays so positive. People don’t know this, but what inspired me to really start spending time making content on TikTok was my breakup. I got broken up [with] at the Official Alabama kings of atl shirt But I will love this end of last September, and suddenly had all this time to myself, so I took it as an opportunity to make jokes on the Internet and my life has never been the same. Now I really look back and see that everything truly happens for a reason. Like who would break up with me? I’m perfect. “I Didn’t Imagine Being a Model Because I Didn’t See Anybody Like Me”—Precious Lee in the Spotlight on Today’s Good Morning Vogue My best TikTok content comes to me when I am hanging out with myself and I have nothing else to do. I wish I had a more sensible way of content creating other than just being bored and thinking of funny things to say, but I truly think of myself as my own best friend, and my Tiktok is just me telling jokes to myself. The internet just happens to be watching too!
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